Jabalpur, Jul 30: A UNICEF official, in Jabalpur, said that the awareness about routine immunisation and its benefits among people can be done by Media effectively. She said that media plays an important role in this which will help in generating demand by communities on the issue of vaccination of children. “Mobilising media on this issue will help create a push on generating demand by communities and push within the system for vaccination of children. This is important as immunisation saves lives’ and important in a state which has highest infant mortality rates and a low routine immunisation level,” Dr Tania Goldner, Chief, UNICEF Madhya Pradesh told a group of journalists visiting Anganwadi centre near here recently.
We need to reach out to each and every child, she further stressed. A team of media persons from Delhi and Jabalpur had visited on July 26, Anganwadi Centre at Sarrai village about 30 kms away from Jabalpur as part of media partnership programme between UNICEF, Indira Gandhi National Open University (IGNOU) and Government of Madhya Pradesh to bring media on to its fold to help increase media discourse on routine immunisation.
Media representatives were informally interacting with community representatives and service providers, trying to understand from them how they work, what are their challenges, do all parents bring their children, if not how do they convince them? What do they do to make sure that vaccine remains potent even when the centre does not have electricity.
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